Ted Baker is the invention and alter ego of reclusive founder and boss Ray Kelvin, who's successful witty marketing ploy, of pretending to be 'Ted', launched the first Ted Baker brand/store in Glasgow in 1988, the wholesale business in the United Kingdom in 1994 and in the United States in 1996. In 1998 the Ted Baker website was initiated for international commerce. Ted Baker watches were unveiled in the Autumn/Winter season of 2002. Kelvin continues to expand his brand's success with Ted Baker and Friends products and more. Selections from the Ted Baker timepiece collection are available here at WristWatch.