Designed with rugged construction and every wearer's comfort in mind, the Arizona-based Swistar first introduced their watches to North and South America in 1997. The brand is no newcomer to the watch industry, though (they've been in existence since 1972). In 2004, the enterprising CEO, Kunal Naik--MBA graduate of the WP Carey School of Business--lead Swistar's marketing team to further success, pushing the sale of units into the thousands (Naik was then only 25 years old). On the heels of this success, the NFL's Jacksonville Jaguars adopted Swistar as the official watch of their 'team' in 2005. The reason may be Swistar's offering of new age fashion lines with cases and bracelets that are virtually scratch proof. Tungsten Hardmetal, a heavy metal alloy used for tanks and armor-piercing shells, forms their watch cases-which house precise Swiss Quartz movements. Choose your Swistar timepiece at WristWatch.