The history of Nivada can be traced back to the early 19th century to a small locality called Grenchen, northwest of Switzerland. Along with Geneva and Bern, Grenchen is a place where clocks and timepieces of the highest quality are produced. By 1906, Max Schneider acquired Nivada and with the visionary assistance of Eduardo Ruff the company reached international recognition by the late 20th century. The watch company has become the preference of watch consumers for all five continents, especially in Mexico. Mexican customers have taken Nivada as "one of their own" and it is one of the best selling brands in the country's watch industry. Boutiques are consistently opening in department stores and jewelry stores around the world. Nivada's lines include the Sport, Classic, Slim, Moonmaster, Skymaster and Millionaire.