Over thirty years ago a small family business began selling watches in a store near the Texas/Mexico border. They sold both retail and wholesale. Their store successfully expanded to the Internet in 1998. They sold as an authorized dealer for most of the over 200 brands offered over the years. Hydrolix - founded on three decades of watch selling experience. And… Though they are still selling other people’s watches, they decided to take what they have learned about customer preferences and watch quality and start their own line of watches. Hydrolix – turning customer preferences into quality watches. Recognizing that today’s marketplace feels like an increasingly speedy treadmill, they have been motivated to utilize today’s incredible tools and re-establish a shopping experience - harkening back to the original small family store. A business that reliably offers courteous service, a comfortable, pleasurable atmosphere where customers can easily select quality goods, where transactions are simple, and where ears are open to suggestions and comments. Hydrolix is creating a place to mesh the best that machines and humans have to offer.