Born in Milan, Italy, fashion designer Franco Moschino (1950-1994) is the vision behind the Moschino line we have here at WristWatch. Having studied art in school, he began his career in 1971 as a sketcher for Giorgio Armani, and stayed there for eleven years. During his time there he contributed to the Armani collections. He launched his own design house in 1983, Moonshadow S.p.A. This company reflected his interest in pop culture. Being a whimsical and charasmatic designer, he rebelled at times against the fashion industry and this led to legal disputes with Louis Vuitton and Chanel. Since his early death in 1994, Moschino's company has been under the direction of Rosella Jardini. Sector group S.p.A took over the management of Moschino's company as part of its brand diversification process. You can see Moschino's design elements come through in the watches we have to offer.