Fendi was established in 1925 by Eduardo Fendi. Today, it is one of Italy's paramount fashion dynasties. It is most identified for it's furs, clothing line, accessories, and fragrances. Fendi launched its distinctive watches in the late 1980's. Fendi watches are appealing to both men and women due to their attractive and sleek designs. Fendi is known for its trademark double "F" logo on both the bracelet and chronograph. This unique logo has become a sign for only the most elegant of timepieces. Fendi has many exquisite collections such as Allegra, Epoca, Moda, Rivoli and Stella.