The history of Adidas began in Germany in the 1920's. Adolf Dassler, the company's founder, used his nickname, "Adi" to give the company its now popular name. Dassler's goals were to create high performance shoes for athletes in Germany and eventually all of Europe. With almost 80 years of experience behind them, Adidas is known world wide as a top design in athletic apparel and accessories. Athletes around the world rely on Adidas wrist gear to monitor and enhance athletic performance. WristWatch has a wide selection of Adidas watches that are built to help you to become faster and stronger in whatever activities you pursue!