The philosophy behind Carrera has always been 'great enthusiasm for sports and the desire to be number one - always'. The Carrera history and name can be dated to circu 1956 and the beginning of the "Carrera Panamericana", an automobile race that used to cross Mexico. Around 1996, Carrera joined Safilo group, a market leader in sunglasses and prescription frames to expand its market line from goggles, masks and ski helmets. A combination of enthusiasm, innovation and success could really sum up their extraordinary adventure in both eyewear, sports and now accessories. Today this brand occupies a top position in the history of action sports. The Carrera watches we carry display this company's love for action sports with rugged lines and yet extreme functionality.