The beginning of this fashion forward line began in Hartford, Connecticut in 1942 when Betsey Johnson was born. By 1964 she was a guest editor for Mademoiselle magazine and began making and selling her own clothing designs. Later she showcased her designs as a freelance designer through a boutique called "Paraphernalia". In 1969 she opened a boutique called "Betsy, Bunkey and Nini". She assisted in the Disco scene of the 1970s by turning to disco wear and extravagant body-concious clothing as inspiration and in 1978 she opened her own sportswear business. Despite her diversity and extravagance in fashion interests, Betsey's love of detail and design is evident in everything she does in life and in business. You can discover Betsey's unique attention to detail in her signature style watches here at WristWatch.com.