In 1998 Anton Kraft had a couple of ideas that would revolutionize the watch market. Although, at the time the technology to put Kraft's ideas into a reality did not exist this setback did not stop him. He registered to have legal protection over his innovated ideas. When Kraft met now partners, Dror and Benzi Rosenski, who own a Hong Kong production facility, in 2005 he shared his watch-modernized ideas to them. Not much time passed before they launched a company together- Timetechnology. With the technology brought in by Dror and Benzi, Kraft's patented ideas became a reality. Since then the World has fallen in love with 01TheOne watches and the company continues to explore markets they can revolutionize. 01TheOne features three unique time telling systems: Binary System, Lightmare System, and Ibiza Ride System. Each use colored LED lights to indicate hour and minutes and using simple addition skills the wearer finds the actual time.